#JANETTER WINDOWS 10 HOW TO#

In Australia specifically, private market deals have maintained their popularity because they can provide a level of rate control, impression curation, and increased transparency (i.e the ability to track every dollar throughout the supply chain). B&T: Have you noticed if buyers are leaning into more of a deals focus than open market auctions as a result? We’re still seeing brands funnelling more spend into digital channels due to the ease and control of activation, and the ability to target wider audience demographics in response to changes in consumer digital consumption habits. This trend has continued even after the impact of covid. For example, we saw the retail sector experience the largest increase in spend due to consumers using e-commerce channels to access many of their goods and services safely through periods of isolation, while the travel sector experienced the largest decline due to lockdowns. Digital channels powered by programmatic provide significant value here as they provide buyers with flexibility based on where consumers were spending their time and the scale to reach them. We saw sectors and brands pivoting their spends toward channels where campaigns could be easily turned on or off, and creative messaging could be updated quickly according to social climates. B&T: The pandemic had a huge shift on advertising, can you share some of what you saw happen, and how you think advertiser investment will change? In essence, we partner with agencies and marketers to ensure their campaigns are optimised, so that they can achieve the maximum return on their media investment. Marketer and agency priorities are dynamic, so our job is to be a partner that provides both strategic and day-to-day support.īuyers work with SSPs to access custom and sophisticated solutions that help them transact on their terms, via direct deals, inventory packages, and the open market. B&T: How do media buyers generally work with Sell Side Platforms? Being able to provide our partners with auditable lines of digital investment provides a very solid foundation for partnership and product conversations. Often at the top of a buyer’s agenda is the request to design supply-access infrastructure for transparent investment, with accountability and performance at core. I feel very passionately about building solutions for challenges based on actual needs – whether they be commercial or operational. Many of our relationships start with education and listening sessions where my team and I can work through buy-side challenges, and collaborate on solutions to address their needs.

#JANETTER WINDOWS 10 HOW TO#

JH: As head of buyer development for the region, my role is to lead a team of specialists that consult buyers on how to partner with sell-side technology, and why it’s important for them to do so. B&T: Can you tell us a little bit about your role at Index Exchange? As proud sponsors of the highly anticipated Cannes in Cairns event, B&T sat down with Index Exchange’s head of buyer development APAC Janette Higginson, to discuss her insights on the future of media investment from a technology perspective, and how she thinks things will shake out in 2022, and beyond.

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